Children experience advertising in many different forms – on television, social media apps, YouTube, streaming services, movies, online games, magazines, and much more. And advertisements work well on children. For example, the more a child sees an advert for a specific toy, the more likely that child is to ask for it. Knowing this information, …
Marketing and advertising support the economy by promoting the sale of goods and services to consumers. Up until recently, children have not been perceived as market consumers, yet marketers have begun to target this population to increase production and profit.
This can have profound impacts on a child’s well-being. Recent studies have suggested that high attitudes of materialism have significant negative effects on children’s self esteem and value orientation (Sramova, 2013). A correlation has also been found between a child’s involvement in consumer culture and depression, anxiety, and psychosomatic complaints (Hill, 2011).